On February 25^th, China household equipment appliances research institute (CHEARI) and National appliance industry center (NAIC) co-released “2018 China household appliances industry report” (the Report).  The Report shows that in 2018, China household appliances market increased 1.9% to 810.4 billion yuan, air conditioner, kitchen appliances, refrigerator and washing machine experienced increase, excepte color TV.

Upgrade of consumption and industry drove the market development.  China market development can be described as large, beautiful, comfortable, intelligent and healthy.

Intelligence is the trend.  The market share of the appliance equipped with WIFI, voice control, NFC function and camera was increasing.  For example, in 2018, the shipment of intelligent washing machine increased from 36.6% to 39.8%.

In 2018, brand merging is obvious. Such as air conditioner, refrigerator and washing machine, the brands in Top 3, Top 5 and Top 10 are expanding.

In 2019, with upgrading of consumption and quality awareness, consumers will prefer to the products with high reputation and good service.  The competition is serious in 2019.

The Report shows that in 2018, the online sale of air conditioners was 30.7%, refrigerator was 35.2% and washing machine was 40.4%.

The experts expressed that the merge of online and offline sales is the major trend.