Increasing consumers' demands and robust development of fresh food e-business bloom the China cold chain industry, which is predicted to form the following trends.

1. Refinement

To guarantee the fresh products quality of e-business, it must keep “fresh” in each part of supply chain, whatever the precooling, automatic cold storage, refrigerated transport and terminal distribution, which need different temperature management.That’s the meaning of management refinement.

2. Intelligent

To reduce the logistics cost of cold chain, new technology of internet is necessary.The advanced information technology is applied to the management of cold storage, transportation, temperature control and tracking.The big data and internet of things make the cold chain intelligent and efficient.

3. Integration

There is a significant advantage if an e-business company has its own cold chain logistic network, which will also supply third party platform service when satisfying its own business.Just like JD logistic, it not only serves for JD Mall, but also supplys distribution service for many suppliers.