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4 development opportunities of China central air conditioning market
Facing the challenges of macro policies and some certain products, China central air conditioning market still have many development opportunities.
- Inverter products: significant increase
As one of large energy consumers, central air conditioning product is the core of future high efficient buildings.That’s the reason the percentage of inverter products continued increased in recent years with multi splits accounting for over 99%.The inverter centrifugal chillers accounted for 26% and will continue to increase.As the release of new energy efficiency standard, unitary products will further spur the development of inverter market.
- Middle- and small-scale products: large development space
With the increase of market scale and improvement of product technologies, the whole chain of central air conditioning industry was adjusting and deploying accordingly.
As the heart of central air conditioning product, the product structure of compressors changed in 2017.
- 3HP of rotate compressors accounted for 40% and continued a strong growth, representing by GMCC, Landa and Highly.
- Scroll compressors have entered into a large and emerging market with mainstream product of over 7HP, representing by Danfoss, Emerson, JCI and Hitachi who launched the products of over 10HP applied to commercial multi splits and modular units.That means a large development space for middle and small central air conditioning products.
- New channel and mode
The middle- and small-scale products not only created development opportunities and space, but also changed the sales channel and mode. All channels well developed including traditional sales mode as well as exclusive shop and online sales.Integrating the different channels and cooperating with comprehensive appliances stores and online giants like Tmall and Jingdong, all activities are promoting the shipment of central air conditioning products.
- diversified demands
The consumers’ ideas are changing. Young people accept residential central air conditioners. Similar with air conditioner, multi functional air conditioners with fresh air, air purification and heating will satisfy the different demands. It is worth noting that the future trend will focus on noise, operation cost, heat recovery and heating efficiency.
According to the related data, central air conditioning market increased 12% to about 98.6 billion yuan in 2018. The increase will continue and the market will close to 130 billion yuan in 2020.