The data show that in the first half year of 2019, China central air conditioning industry declined 4.78%, which is the first negative growth in past 3 years.  The change of brands and channel will be accelerated in the whole year of 2019.  It is said that in the first half year, the trend of “domestic brands increase and foreign brands decrease” is shown among 50 major brands.  The market share of domestic brands increased 0.23%, but Japanese/Korean and European/American brands shrank.

It is learned that this is also the first decrease of Japanese/Korean brands, which is close relative to cold multi-splits market.  Meanwhile, the major factors causing the share decline of European/American brands include domestic and Japanese/Korean brands occupying the traditional areas of European/American brands, as well as the reduction of new projects.

With the high pressure of downturn market trend, the central air conditioning brands are further integrated.  Midea, Gree and Haier are occupying the top positions, whatever from products R&D, marketing promotion and sales network.