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China Moveable air conditioners market: not new but niche

文章来源: 作者: 发布时间:2018年06月15日 点击数: 字号:

As the greatest invention in the 20 century, air conditioners have integrated into people‘s life and become an important part of living and working with the rapid development in recent years.

In 2017, China air conditioning market experienced booming development, creating new history both in amount and value.  But the domestic air conditioning market sharply cooled down in 2018.  It is expected that in 2018, the yearly retail will decrease by 5.4% to 53.13 million units and 3.7% to 186 billion yuan when comparing with the same period of 2017.  Now, China air conditioning market is a mature market.

In recent two years, moveable air conditioners have become a new development opportunity for Chinese market.  As we know, moveable air conditioner is not a kind of new product, which has popularized in the world for many years.  Global shipments of moveable air conditioners were over 2 million units in 2016, 90% of them were sold to Europe and America.  But it is niche in China with about 500,000 shipments in 2017.  China is a potential market of moveable air conditioners and will increase in next 2-3 year.

Some China air conditioning giants have started to launch new type of moveable air conditioners, including Haier, Midea, AUX and Chigo。

Although China is one of the production base of moveable air conditioners, but this kind of product is just in its infancy in China market.  Some shortages block the development of moveable air conditioner, such as noise, condensing water treatment and poor cooling effect.  Upgrading the related technologies has optimized the performances.  Moveable air conditioner will not be instead of traditional products but as a complimentary.  It will be a priority for kitchens and machinery rooms in summer, as well as small groceries.